Famous American music producer, Swiss Beats has disclosed that he and his ex-wife, Alicia Keys, played a huge role in introducing Nigerians Afrobeat singers, Wizkid and Burna Boy to audiences in America.
He made this known on Amazon Music’s Roundtable audiovisual podcast. Swiss Beats stated that at the time when the genre was not yet popular in the US, he was the first to play Wizkid’s songs.
He also stated that he provided Burna Boy with an opportunity to perform in front of an audience in the United States before he gained recognition.
In his words:
”I introduced Wizkid to America. I was the first person to play his song. Me and my wife (Alicia Keys) were on a trip and we danced to his songs.
“I was also the first person to bring Burna Boy to the States. I introduced him on the stage. When I was playing Fela Kuti, people thought I was being too African.
”And that how ignorant the energy was at that time. But I didn’t let that stop me from moving what I’m moving because it is what it’s. It’s about education.
“We (Americans) can’t be scared of the educational journey of something that sounds different or feels different.”
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